Through an intimate and elegant use of the medium, Joan Logue's work defines the art of video portraiture. Capturing the essence of subjects that range from avant-garde artists to New England fishermen, her video portraits are minimalist dramas precisely composed, richly nuanced, and highly expressive of the character of the "sitter."
In 1980, Logue began the 30 Second Spots, an innovative series of video portraits that she terms "commercials for artists." These succinct "spots" use the format, style, and condensed timeframe of television advertising to present unconventional portraits of vanguard artists, musicians, writers, and performers. Each subject performs a concise gesture or action in close-up before a stationary camera; Logue heightens this intimate theater with a precise application of electronic effects.
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