“The whole print-media thing is sort of self-fulfilling,” he says. “It’s part of our mantra: If you put a magazine on shitty paper with shitty repro and bad journalism, why should people want to buy it? If you deliver something that has an improved quality of paper and is collectible, it shouldn’t come as a surprise that people want to pick it up, hold on to it, pay a premium on it.”
“I guess what unifies things for me is a passion for quality,” Brûlé says. “And that has to strike both high and low. I’m on a campaign against cheap veneers and varnishes. We like to stand back and kick the tires a bit, not just celebrate whatever it is, whether it’s premium travel or the redevelopment of a city block. It all has to function.”
“It’s stunning to me what, even among mature adults, counts as news today.”
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